Last updated: January 1, 2024

This Privacy Policy describes Our policies and procedures on
the collection, use and disclosure of Your information when You use the Website
or Service and tells You about Your privacy rights and how the law protects
You.

We use Your Personal Data to provide and improve the Website
and Service. By using the Website or Service, You agree to the collection and
use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have
meanings defined under the following conditions. The following definitions
shall have the same meaning regardless of whether they appear in singular or in
plural.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account
created for You to access our Website or Service or parts of our Website or Service.

Business, for the purpose of the
CCPA, refers to the Company as the legal entity that collects Consumers'
personal information, or on the behalf of which such information is collected
and that alone, or jointly with others, determines the purposes and means of
the processing of Consumers' personal information, and does business in the
State of California.

CCPA means the California Consumer
Privacy Act of 2018 as amended and extended by the California Privacy Rights
Act of 2020.

Company (referred to as either
"the Company", "We", "Us" or "Our" in
this Privacy Policy) refers to PlayCore Wisconsin, Inc., 544 Chestnut Street,
Chattanooga, TN 37402.

Consumer, for the purpose of the
CCPA, means a natural person who is a California resident. A resident, as
defined in the California law, includes (1) every individual who is in the State
of California for other than a temporary or transitory purpose, and (2) every
individual who is domiciled in the State of California but who is located outside
the State of California for a temporary or transitory purpose.

Cookies are small files that are
placed on Your computer, mobile device or any other device by a website,
containing details of Your browsing history or other information that the website
may retrieve at a later time.

Country refers to: United States

Data Controller, for the purposes of
the General Data Protection Regulation (GDPR), refers to the Company as the
legal person which alone or jointly with others determines the purposes and
means of the processing of Personal Data.

Device means any device that can
access the Website or Service such as but not limited to a computer, a
cellphone or a digital tablet.

Do Not Track (DNT), as used by U.S.
regulatory authorities, such as the U.S. Federal Trade Commission (FTC), refers
to a mechanism for allowing Internet users to control whether their online
activities across websites may be tracked by third parties.

Facebook Fan Page is a public
profile of the Company created by the Company on the Facebook social network.

Personal Data is any information
that specifically relates to an identified or identifiable individual. For the
purposes of the GDPR, Personal Data means any information relating to You such
as Your name, identification number, location data, online identifier or one or
more factors specific to Your physical, physiological, genetic, mental,
economic, cultural, or social identity.

For the purposes of the CCPA, Personal Data
means any information that identifies, relates to, describes or is capable of
being associated with, or could reasonably be linked, directly or indirectly,
with You.

Sale, for the purpose of the CCPA,
means selling, renting, releasing, disclosing, disseminating, making available,
transferring, or otherwise communicating orally, in writing, or by electronic
or other means, a Consumer's personal information to another business or a
third party for monetary or other valuable consideration.

Service refers to all information
and services accessible to You through the Website.

Service Provider means any natural
or legal person who processes data on behalf of the Company. It includes
third-party companies or individuals employed by the Company to facilitate
implementation of the Service, provide the Service on behalf of the Company,
perform services related to the Service or assist the Company in analyzing how
the Service is used. For the purpose of the GDPR, Service Providers are
considered Data Processors.

Sharing, for the purpose of the
CCPA, refers to sharing, renting, releasing, disclosing, disseminating, making
available, transferring, or otherwise communicating orally, in writing, or by
electronic or other means, a consumer•s personal information by the business to
a third party.

Usage Data refers to data relating
to use of the Website or Service that is collected automatically, and is either
data generated by the use of the Website or Service or from the Website or Service
infrastructure itself (such as, for example, data indicating the duration of a
web page visit).

Website refers to the collection of
user-navigable webpages.

You means the individual accessing or
using the Website or Service, or the company or other legal entity on behalf of
which such individual is accessing or using the Website or Service, as
applicable. Under the GDPR, You can also be referred to as the Data Subject or
as the User using the Website or Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Website or Service, We may ask You to
provide Us with certain personally identifiable information that can be used to
contact or identify You. Personally identifiable information that We may
request from You may include, but is not limited to:

Email addresses

First name and last name

Phone numbers

Address, State, Province, ZIP/Postal code,
City

Usage Data

Usage Data

Usage Data is collected automatically when using Our Website
or Service.

Usage Data may include information such as Your Device•s network
address (e.g. Internet Protocol (IP) address), browser type, browser version, specific
pages of our Website or Service that You visit, the time and date of Your
visit, Your time spent on those pages, unique device identifiers and other
diagnostic data.

When You access Our Website or Service by or through a
mobile device, We may collect certain information automatically, including, but
not limited to, the type of mobile device You use, Your mobile device•s unique
ID, the IP address of Your mobile device, Your mobile operating system
executing on your mobile device, the type of mobile Internet browser You use,
unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends to
Us whenever You visit Our Website or Service or when You access Our Website or Service
by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track Your
activity on Our Website and Service and to store certain information for later
retrieval. Tracking technologies that We use may include beacons, tags, and
scripts to collect and track information and improve and analyze Our Website
and Service. The technologies We use may include:

Cookies or Browser Cookies. A cookie is a small file
placed on Your Device. You can instruct Your browser to refuse all Cookies or
indicate when a Cookie is being used. However, if You do not accept Cookies,
You may not be able to use some parts of Our Website or Service. Unless you
have adjusted Your browser setting so that it will refuse Cookies, Our Website
and Service may use Cookies by default.

Flash Cookies. Certain features of Our Website or Service
may use locally stored objects (or Flash Cookies) to collect and store
information about Your preferences or Your activity on Our Website or Service.
Flash Cookies are not managed by the same browser settings as those used for
Browser Cookies. For more information on how You can delete or disable Flash
Cookies, please read "Where can I change the settings for disabling, or
deleting local shared objects?" available at https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html#main_Where_can_I_change_the_settings_for_disabling__or_deleting_local_shared_objects_

Web Beacons. Certain sections of Our Website and Service
and Our emails may contain small electronic files known as web beacons (also
referred to as clear gifs, pixel tags, or single-pixel gifs) that permit the
Company to manage certain statistics, for example, to count users who have
visited a webpage or opened an email, or manage other website-related
statistics.

Cookies can be "Persistent" or "Session"
Cookies. Persistent Cookies remain on Your personal computer, mobile device, or
other Device when You go offline, while Session Cookies are deleted or
otherwise rendered inaccessible as soon as You close Your web browser.

We use both Session Cookies and Persistent Cookies for the
purposes set out below:

Necessary / Essential Cookies

Type: Session Cookies

Administered by: Us

Purpose: These Cookies are essential to
provide You with services available through the Website and to enable You to
use some of its features. They help to authenticate users and prevent
fraudulent use of user accounts. Without these Cookies, the services that You request
through Our Website and Service cannot be provided, and We only use these
Cookies to provide You with those services.

Cookies Policy / Notice Acceptance
Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies identify if You have
accepted the use of cookies on Our Website or through Our Service.

Functionality Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies allow us to remember
choices You make when You use the Website and the Service, such as remembering
your login details or language preference. The purpose of these Cookies is to
provide You with a more personal experience and avoid You having to re-enter
your preferences every time You use the Website or Service.

Tracking and Performance Cookies

Type: Persistent Cookies

Administered by: Third-Parties

Purpose: These Cookies are used to track
information about traffic to the Website and how users use the Website. The
information gathered via these Cookies may directly or indirectly identify You as
an individual visitor. This is because the information collected is typically
linked to a pseudonymous identifier associated with the Device You use to
access the Website. We may also use these Cookies to test new webpages,
features or new functionality of the Website or Service to see how our users
react to them.

Use of Your Personal Data

The Company may use Your Personal Data for the following
purposes:

To provide and maintain Our Website and Service, including
to monitor the usage of Our Website and Service.

To manage Your Account: to manage Your registration as a
user of Our Website and Service. The Personal Data that You provide can give
You access to different functionalities of Our Website and Service that are
available to You as a registered user.

For the performance of a contract: the development,
compliance and undertaking of purchase contracts for products, items or
services that You have purchased through the Website or Service or any other
contract with Us through the Service.

To contact You: To contact You by email, telephone calls, text
message (SMS), or other equivalent forms of electronic communication, such as using
a mobile application's push notifications regarding updates or informative
communications related to functionalities, products or contracted services,
including for example security updates, when necessary or reasonable for their
implementation.

To provide You with news, special offers and general
information about other goods, services and events which We offer that are
similar to those that you have already purchased or inquired about unless You
have opted not to receive such information.

To manage Your requests: To attend and manage Your
requests to Us.

To deliver targeted advertising to You: We may use Your Personal
Data to develop and display content and advertising (and work with third-party
vendors who do so) tailored to Your interests and/or location and to measure
its effectiveness.

For business transfers: We may use Your Personal Data to
evaluate or conduct a merger, divestiture, restructuring, reorganization,
dissolution, or other sale or transfer of some or all of Our assets, whether as
a going concern or as part of bankruptcy, liquidation, or similar proceeding,
in which Your Personal Data held by Us about Our Website and Service may be among
the assets transferred.

For other purposes: We may use Your Personal Data for
other purposes, such as data analysis, identifying usage trends, determining
the effectiveness of Our promotional campaigns and to evaluate and improve Our
Website and Service, products, services, marketing, and Your experience.

We may share Your Personal Data in the following situations:

With Service Providers: We may share Your Personal Data
with Service Providers to monitor and analyze the use of our Website and Service,
to advertise to You on third party websites after You have visited Our Website
or used or accessed Our Service, for payment processing, or to contact You.

For business transfers: We may share or transfer Your Personal
Data in connection with, or during negotiations of, any merger, sale of Company
assets, financing, or acquisition of all or a portion of Our business to
another company.

With Affiliates: We may share Your Personal Data with Our
affiliates, in which case we will require those affiliates to honor this
Privacy Policy. Affiliates include Our parent company and any other
subsidiaries, joint venture partners, or other companies or entities that either
control, are controlled by, or are under common control with Us.

With business partners: We may share Your Personal Data with
Our business partners to offer You certain products, services or promotions.

With other users: when You share Your Personal Data as a
result of Your interactions with other users in public areas accessible through
Our Website or Service, such shared information may be viewed by all users and
may be publicly distributed outside.

With Your consent: We may disclose Your Personal Data for
any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long
as is necessary for the purposes set out in this Privacy Policy. We will retain
and use Your Personal Data to the extent necessary to comply with our legal
obligations (for example, if we are required to retain your data to comply with
applicable laws), resolve disputes, and enforce our legal agreements and
policies.

The Company will also retain Usage Data for internal
analysis purposes. Usage Data is generally retained for a shorter period of
time, except when this data is used to strengthen the security or improve the
functionality of Our Website or Service, or We are legally obligated to retain
this data for longer time periods.

Transfer of Your Personal Data

Your personal information, including Personal Data, is
processed at the Company's operating offices and in any other places where the
parties involved in the processing are located. It means that this information
may be transferred to, and maintained on, computers located outside of Your
state, province, country or other governmental jurisdiction where the data
protection laws may differ from those in the jurisdiction where You reside
and/or conduct business.

You consent to this Privacy Policy and acknowledge and agree
that Your submission of any of Your Personal Data to the Company, through Our
Website, Service, or otherwise, represents Your agreement to that transfer of
Your Personal Data to the Company.

The Company will take commercially reasonable steps
necessary to ensure that Your Personal Data is treated securely in accordance
with this Privacy Policy and that no transfer of Your Personal Data by the
Company will take place to an organization or a country unless there are
adequate controls in place including the security of Your Personal Data and
other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset
sale, Your Personal Data may be transferred as part of such a transaction.

Law Enforcement

Under certain circumstances, the Company may be required to
disclose Your Personal Data if required to do so by law or in response to valid
requests by public authorities, such as in response to an order from a court of
competent jurisdiction or a government agency.

Other Legal Requirements

The Company may disclose Your Personal Data in the good
faith belief that such action is necessary to:

Comply with a legal obligation

Protect and defend the rights or property of the Company

Prevent or investigate possible wrongdoing in connection with the
Service

Protect the personal safety of Users of the Service or the public

Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, however,
no method of transmission over the Internet, or method of electronic storage is
100% secure. While We strive to use commercially acceptable means to protect
Your Personal Data, We cannot guarantee its absolute security.

Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your
Personal Data. These third-party vendors collect, store, use, process, and
transfer information about Your activity on Our Website and Service in
accordance with their Privacy Policies.

Analytics

We may use any one or more of the following third-party
Service Providers to monitor and analyze Your use of Our Website and Service.

Google Analytics

Google Analytics is a web analytics service
offered by Google that tracks and reports website traffic. Google uses the data
collected to track and monitor the use of Our Website and Service. This data is
shared with other Google services. Google may use the collected data to
contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your
activity on Our Website and Service available to Google Analytics by installing
the Google Analytics opt-out browser add-on. The add-on prevents the Google
Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information
with Google Analytics about visits activity.

For more information on the privacy practices
of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

Email Marketing

We may use Your Personal Data to contact You with
newsletters, marketing or promotional materials and to send You other
information that may be of interest to You. You may opt-out of receiving any,
or all, of these communications from Us by following the unsubscribe link or
instructions provided in any email We send or by contacting Us.

We may also use Email Marketing Service Providers, such as
HubSpot, to manage and send emails to You.

HubSpot

Their Privacy Policy can be viewed at https://legal.hubspot.com/privacy-policy

Behavioral Remarketing

The Company uses remarketing services to advertise to You
after You accessed or visited Our Website or Service. We and Our third-party
vendors use Cookies and non-cookie technologies to help Us recognize Your
Device and understand how You use Our Website and Service so that We can
improve Our Website and Service to reflect Your interests and serve You
advertisements that are likely to be of more interest to You.

These third-party vendors collect, store, use, process and
transfer information about Your activity on Our Website and Service in
accordance with their Privacy Policies and enable Us to:

Measure and analyze traffic and browsing activity on Our Website
and Service

Show advertisements for our products and/or services to You on
third-party websites or apps

Measure and analyze the performance of Our advertising campaigns

Some of these third-party vendors may use non-cookie
technologies that may not be impacted by browser settings that block Cookies.
Your browser may not permit You to block such technologies. You can use the
following third-party tools to decline the collection and use of information
for the purpose of serving You interest-based advertising:

The NAI's opt-out platform: http://www.networkadvertising.org/choices/

The EDAA's opt-out platform http://www.youronlinechoices.com/

The DAA's opt-out platform: http://optout.aboutads.info/?c=2&lang=EN

You may opt-out of all personalized advertising by enabling
privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt
Out of Ads Personalization (Android). See Your mobile device Help system for
more information.

We may share Your Personal Data, such as cryptographically hashed
versions of Your email addresses (if available) or other online identifiers
collected on Our Website or Service with these third-party vendors. This allows
Our third-party vendors to recognize and deliver You advertisements across Your
various devices and browsers. To read more about the technologies used by these
third-party vendors and their cross-device capabilities please refer to the
Privacy Policy of each vendor listed below.

The third-party vendors We use may include:

Google Ads (AdWords)

Google Ads (AdWords) remarketing service is
provided by Google Inc.

You can opt-out of Google Analytics for
Display Advertising and customize the Google Display Network ads by visiting
the Google Ads Settings page: http://www.google.com/settings/ads

Google also recommends installing the
Google Analytics Opt-out Browser Add-on - https://tools.google.com/dlpage/gaoptout - for
your web browser. Google Analytics Opt-out Browser Add-on provides visitors
with the ability to prevent their data from being collected and used by Google
Analytics.

For more information on the privacy
practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

 

Facebook

Facebook remarketing service is provided by
Facebook Inc.

You can learn more about interest-based
advertising from Facebook by visiting this page: https://www.facebook.com/help/516147308587266

To opt-out from Facebook's interest-based
ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

Facebook adheres to the Self-Regulatory
Principles for Online Behavioral Advertising established by the Digital
Advertising Alliance. You can also opt-out from Facebook and other
participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital
Advertising Alliance of Canada in Canada http://youradchoices.ca/
or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out
using your mobile device settings.

For more information on the privacy
practices of Facebook, please visit Facebook's Data Policy: https://www.facebook.com/privacy/explanation

 

LinkedIn

Their Privacy Policy can be viewed at https://www.linkedin.com/legal/privacy-policy.

GDPR Privacy

Legal Basis for Processing Personal Data under GDPR

Consistent with the requirements of the GDPR, We may process
Your Personal Data under the following conditions:

Consent: You have given Your consent for processing
Personal Data for one or more specific purposes.

Performance of a contract: Provision of Personal Data is
necessary for the performance of an agreement with You and/or for any
pre-contractual obligations thereof.

Legal obligations: Processing Personal Data is necessary
for compliance with a legal obligation to which the Company is subject.

Vital interests: Processing Personal Data is necessary in
order to protect Your vital interests or of another natural person.

Public interests: Processing Personal Data is related to a
task that is carried out in the public interest or in the exercise of official
authority vested in the Company.

Legitimate interests: Processing Personal Data is
necessary for the purposes of the legitimate interests pursued by the Company.

In any case, the Company will gladly help to clarify the
specific legal basis that applies to the Company•s processing of Your Personal
Data, and in particular whether the Company•s processing of Your Personal Data
corresponds to a GDPR provision that permits processing of Personal Data as a
statutory or contractual requirement, or as a requirement necessary to enter
into a contract.

Your Rights under the GDPR

The Company respects the confidentiality of Your Personal
Data and the preservation of Your rights to protect Your Personal Data.

You have the right under this Privacy Policy, and by law if
You are within the European Union (EU), to:

Request access to Your Personal Data. The right to access,
update or delete the information We have on You. Whenever made possible, you
can access, update or request deletion of Your Personal Data directly within
Your account settings section. If you are unable to perform these actions yourself,
please contact Us to assist You. This also enables You to receive a copy of the
Personal Data We hold about You.

Request correction of the Personal Data that We hold about
You.
You have the right to have any incomplete or inaccurate information We
hold about You corrected.

Object to processing of Your Personal Data. This right
exists where We are relying on a legitimate interest as the legal basis for Our
processing and there is something about Your particular situation, which makes
You want to object to our processing of Your Personal Data on this ground. You
also have the right to object where We are processing Your Personal Data for
direct marketing purposes.

Request erasure of Your Personal Data. You have the right
to ask Us to delete or remove Personal Data when there is no good reason for Us
to continue processing it.

Request the transfer of Your Personal Data. We will
provide to You, or to a third-party You have chosen, Your Personal Data in a
structured, commonly used, machine-readable format. Please note that this right
only applies to automated information which You initially provided consent for
Us to use or where We used the information to perform a contract with You.

Withdraw Your consent. You have the right to withdraw Your
consent on using your Personal Data. If You withdraw Your consent, We may not
be able to provide You with access to certain specific functionalities of Our
Website or Service.

Exercising of Your GDPR Data Protection Rights

You may exercise Your rights of access, rectification,
cancellation and opposition by contacting Us. Please note that we may ask You
to verify Your identity before responding to such requests. If You make a
request, We will try our best to respond to You as soon as possible.

You have the right to complain to a Data Protection
Authority about Our collection and use of Your Personal Data. For more
information, if You are in the European Economic Area (EEA), please contact
Your local data protection authority in the EEA.

Facebook Fan Page

Data Controller for the Facebook Fan Page

The Company is the Data Controller of Your Personal Data
collected while using Our Website and Service. As operator of the Facebook Fan
Page, the Company and the operator of the social network Facebook are Joint
Controllers.

The Company has entered into agreements with Facebook that
define the terms for Your use of the Company•s Facebook Fan Page, among other
things. These terms are mostly based on the Facebook Terms of Service: https://www.facebook.com/terms.php

Visit the Facebook Privacy Policy https://www.facebook.com/policy.php for more
information about how Facebook manages Personal Data or contact Facebook
online, or by mail: Facebook, Inc. ATTN, Privacy Operations, 1601 Willow Road,
Menlo Park, CA 94025, United States.

Facebook Insights

We use the Facebook Insights function in connection with the
operation of Our Facebook Fan Page and on the basis of the GDPR, in order to
obtain anonymized statistical data about Our users.

For this purpose, Facebook places a Cookie on the Device of
the user visiting Our Facebook Fan Page. Each such Cookie contains a unique
identifier code and remains active for a period of two (2) years, except when
it is deleted before the end of this period.

Facebook receives, records and processes the information
stored in the Cookie, especially when the user visits the Facebook services,
services that are provided by other members of the Facebook Fan Page, and
services by other companies that use Facebook services.

For more information on the privacy practices of Facebook,
please visit Facebook Privacy Policy here: https://www.facebook.com/privacy/explanation

CCPA Privacy

This privacy notice section for California residents
supplements the information contained in Our Privacy Policy and it applies
solely to all visitors, users, and others who qualify as Consumers in the State
of California under the CCPA.

Categories of Personal Information Collected

We collect information that identifies, relates to,
describes, references, is capable of being associated with, or could reasonably
be linked, directly or indirectly, with a particular Consumer or Device. The
following is a list of categories of personal information which we may collect
or may have been collected from California residents within the last twelve
(12) months.

Please note that the categories and examples provided in the
list below are those defined in the CCPA. This does not mean that all examples
of that category of personal information were in fact collected by Us, but
reflects our good faith belief that, to the best of our knowledge, some of that
information from the applicable category may be and may have been collected.
For example, certain categories of personal information below would only be
collected if You provided such personal information directly to Us.

Category A: Identifiers.

Examples: A real name, alias, postal
address, unique personal identifier, online identifier, Internet Protocol
address, email address, account name, driver•s license number, passport number,
or other similar identifiers.

Collected by Us: Yes.

Category B: Personal information
categories listed in the California Customer Records statute (Cal. Civ. Code •
1798.80(e)).

Examples: A name, signature, Social
Security number, physical characteristics or description, address, telephone
number, passport number, driver's license or state identification card number,
insurance policy number, education, employment, employment history, bank
account number, credit card number, debit card number, or any other financial
information, medical information, or health insurance information. Some
personal information included in this category may overlap with other
categories.

Collected by Us: Yes.

Category C: Protected classification
characteristics under California or federal law.

Examples: Age (40 years or older), race,
color, ancestry, national origin, citizenship, religion or creed, marital
status, medical condition, physical or mental disability, sex (including
gender, gender identity, gender expression, pregnancy or childbirth and related
medical conditions), sexual orientation, veteran or military status, genetic
information (including familial genetic information).

Collected by Us: No.

Category D: Commercial information.

Examples: Records and history of products
or services purchased or considered.

Collected by Us: Yes.

Category E: Biometric information.

Examples: Genetic, physiological,
behavioral, and biological characteristics, or activity patterns used to
extract a template or other identifier or identifying information, such as,
fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke,
gait, or other physical patterns, and sleep, health, or exercise data.

Collected by Us: No.

Category F: Internet or other similar
network activity.

Examples: Interaction with Our Website, Service,
or advertisements.

Collected by Us: Yes.

Category G: Geolocation data.

Examples: Approximate physical location.

Collected by Us: No.

Category H: Sensory data.

Examples: Audio, electronic, visual,
thermal, olfactory, or similar information.

Collected by Us: No.

Category I: Professional or
employment-related information.

Examples: Current or past job history or
performance evaluations.

Collected by Us: No.

Category J: Non-public education
information (per the Family Educational Rights and Privacy Act (20 U.S.C.
Section 1232g, 34 C.F.R. Part 99)).

Examples: Education records directly
related to a student maintained by an educational institution or party acting
on its behalf, such as grades, transcripts, class lists, student schedules,
student identification codes, student financial information, or student
disciplinary records.

Collected by Us: Yes.

Category K: Inferences drawn from other
personal information.

Examples: Profile reflecting a person•s
preferences, characteristics, psychological trends, predispositions, behavior, attitudes,
intelligence, abilities, and aptitudes.

Collected by Us: No.

Under the CCPA, personal information does not include:

Publicly available information from government records

Deidentified or aggregated consumer information

Information excluded from the CCPA's scope, such as:

Health or medical information covered by the Health Insurance
Portability and Accountability Act of 1996 (HIPAA) and the California
Confidentiality of Medical Information Act (CMIA) or clinical trial data

Personal information covered by certain sector-specific privacy
laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley
Act (GLBA) or California Financial Information Privacy Act (FIPA), and the
Driver's Privacy Protection Act of 1994

Sources of Personal Information

We obtain the categories of Personal Data listed above from
the following categories of sources:

Directly from You. For example, from the forms You
complete on Our Website or Service, preferences You express or provide through Our
Website or Service.

Indirectly from You. For example, from observing Your
activity on Our Website and Service.

Automatically from You. For example, through cookies We or
Our Service Providers set on Your Device as You navigate through Our Website
and Service.

From Service Providers. For example, third-party vendors
to monitor and analyze the use of Our Website and Service, third-party vendors
to deliver targeted advertising to You, or other third-party vendors that We
use to provide the Website and Service to You.

Use of Personal Information for Business Purposes or Commercial Purposes

We may use or disclose Your Personal Data that We collect
for "business purposes" or "commercial purposes" (as
defined under the CCPA), which may include the following examples:

To operate Our Website and Service and provide You with Our
Website and Service.

To provide You with support and to respond to Your inquiries,
including to investigate and address Your concerns and monitor and improve our
Website and Service.

To fulfill or meet the reason You provided the information. For
example, if You share Your contact information to ask a question about Our Website
or Service, We will use that personal information to respond to Your inquiry.

To respond to law enforcement requests and as required by
applicable law, court order, or governmental regulations.

As described to You when collecting Your personal information or
as otherwise set forth in the CCPA.

For internal administrative and auditing purposes.

To detect security incidents and protect against malicious,
deceptive, fraudulent or illegal activity, including, when necessary, to
prosecute those responsible for such activities.

Please note that the examples provided above are
illustrative and not intended to be exhaustive. For more details on how we use
this information, please refer to the "Use of Your Personal Data"
section.

If We decide to collect additional categories of personal
information or use the personal information We collected for materially
different, unrelated, or incompatible purposes We will update this Privacy
Policy.

Disclosure of Personal Information for Business Purposes or Commercial
Purposes

We may use or disclose and may have used or disclosed in the
last twelve (12) months the following categories of Your Personal Data for
business or commercial purposes:

Category A: Identifiers

Category B: Personal information categories listed in the
California Customer Records statute (Cal. Civ. Code • 1798.80(e))

Category F: Internet or other similar network activity

Please note that the categories listed above are those
defined in the CCPA. This does not mean that all examples of that category of
personal information were in fact disclosed, but reflects our good faith belief
to the best of our knowledge that some of that information from the applicable
category may be and may have been disclosed.

When We disclose Your Personal Data for a business purpose
or a commercial purpose, We enter a contract that describes the purpose and
requires the recipient to both keep that personal information confidential and
not use it for any purpose except performing the contract.

Sale of Personal Information

As defined in the CCPA, "sell" and
"sale" mean selling, renting, releasing, disclosing, disseminating,
making available, transferring, or otherwise communicating orally, in writing,
or by electronic or other means, a consumer's personal information by the
business to a third party for valuable consideration. This means that We may
have received some kind of benefit in return for sharing personal information,
but not necessarily a monetary benefit.

Please note that the categories listed below are those
defined in the CCPA. This does not mean that all examples of that category of
personal information were in fact sold, but reflects our good faith belief to
the best of our knowledge that some of that information from the applicable
category may be and may have been shared for value in return.

We may sell and may have sold in the last twelve (12) months
the following categories of Your Personal Data:

Category A: Identifiers

Category B: Personal information categories listed in the
California Customer Records statute (Cal. Civ. Code • 1798.80(e))

Category F: Internet or other similar network activity

Share of Personal Information

We may share Your Personal Data identified in the above
categories with the following categories of third parties:

Service Providers

Our affiliates

Our business partners

Third party vendors to whom You or Your agents authorize Us to
disclose Your Personal Data in connection with products or services We provide
to You

Sale of Personal Information of Minors Under 16 Years of Age

We do not knowingly collect personal information from minors
under the age of 16 through Our Website and Service, although certain third
party websites that we link to may do so. These third-party websites have their
own terms of use and privacy policies and we encourage parents and legal
guardians to monitor their children's Internet usage and instruct their
children to never provide information on other websites without their
permission.

We do not sell any Personal Data of Consumers that We
actually know are less than 16 years of age, unless We receive affirmative
authorization (the "right to opt-in") from either the Consumer who is
between 13 and 16 years of age, or the parent or guardian of a Consumer less
than 13 years of age. Consumers who opt-in to the sale of Personal Data may
opt-out of future sales at any time. To exercise the right to opt-out, You (or
Your authorized representative) may submit a request to Us by contacting Us.

If You have reason to believe that a child under the age of
13 (or 16) has provided Us with Personal Data, please contact Us with
sufficient detail to enable Us to delete that information.

Your Rights under the CCPA

The CCPA provides California residents with specific rights
regarding their Personal Data. If You are a resident of California, You have
the following rights:

The right to notice. You have the right to be notified
which categories of Personal Data are being collected and the purposes for
which the Personal Data is being used.

The right to request. Under the CCPA, You have the right
to request that We disclose information to You about Our collection, use, sale,
disclosure for business purposes and share of personal information. Once We
receive and confirm Your request, We will disclose to You:

The categories of Personal Data We collected about You

The categories of sources for the Personal Data We collected
about You

Our business or commercial purpose for collecting or selling Your
Personal Data

The categories of third parties with whom We share Your Personal
Data

The specific pieces of Personal Data We collected about You

If we sold or shared Your Personal Data or disclosed Your Personal
Data for a business purpose, We will disclose to You:

The categories of Personal Data categories sold or shared

The categories of Personal Data categories disclosed

The right to correct Personal Data. You have the right to
direct Us to correct any inaccuracies in Your Personal Data that we may hold.

The right to say no to the sale or sharing of Personal Data
(opt-out).
You have the right to direct Us to not sell or share Your Personal
Data. To submit an opt-out request please contact Us.

The right to delete Personal Data. You have the right to
request the deletion of Your Personal Data, subject to certain exceptions. Once
We receive and confirm Your request, We will delete (and direct Our Service
Providers to delete) Your Personal Data from our records, unless an exception
applies. We may deny Your deletion request if retaining the information is
necessary for Us or Our Service Providers to:

Complete the transaction for which We collected Your Personal
Data, provide a good or service that You requested, take actions reasonably
anticipated within the context of our ongoing business relationship with You,
or otherwise perform our contract with You.

Detect security incidents, protect against malicious, deceptive,
fraudulent, or illegal activity, or prosecute those responsible for such
activities.

Debug products to identify and repair errors that impair existing
intended functionality.

Exercise free speech, ensure the right of another consumer to
exercise their free speech rights, or exercise another right provided for by
law.

Comply with the California Electronic Communications Privacy Act
(Cal. Penal Code • 1546 et. Seq.).

Engage in public or peer-reviewed scientific, historical, or
statistical research in the public interest that adheres to all other
applicable ethics and privacy laws, when the information•s deletion may likely
render impossible or seriously impair the research•s achievement, if You
previously provided informed consent.

Enable solely internal uses that are reasonably aligned with
consumer expectations based on Your relationship with Us.

Comply with a legal obligation.

Make other internal and lawful uses of that information that are
compatible with the context in which You provided it.

The right not to be discriminated against. You have the
right not to be discriminated against for exercising any of Your consumer•s
rights, including by:

Denying goods or services to You

Charging different prices or rates for goods or services,
including the use of discounts or other benefits or imposing penalties

Providing a different level or quality of goods or services to
You

Suggesting that You will receive a different price or rate for
goods or services or a different level or quality of goods or services

Exercising Your CCPA Data Protection Rights

In order to exercise any of Your rights under the CCPA, and
if You are a California resident, You can contact Us:

By email: [email protected]

By mail: 544 Chestnut Street, Chattanooga, TN 37402, United
States Attn: Corporate Director of Digital Services

By phone: (877) 762-7563

Only You, or a person registered with the California
Secretary of State that You authorize to act on Your behalf, may make a
verifiable request related to Your Personal Data.

Your request to Us must:

Provide sufficient information that allows Us to reasonably
verify You are the person about whom We collected Personal Data or an
authorized representative

Describe Your request with sufficient detail that allows Us to
properly understand, evaluate, and respond to it

We cannot respond to Your request or provide You with the
required information if We cannot:

Verify Your identity or authority to make the request

And confirm that the Personal Data relates to You

We will disclose and deliver the required information free
of charge within forty five (45) days of receiving Your verifiable request. The
time period to provide the required information may be extended once by an
additional forty five (45) days when reasonably necessary and with prior
notice.

Any disclosures We provide will only cover the twelve (12) month
period preceding the verifiable request•s receipt.

For data portability requests, We will select a format to
provide Your personal information that is readily usable and should allow You
to transmit the information from one entity to another entity without
hindrance.

Do Not Sell or Share My Personal Information

You have the right to opt-out of the sale or sharing of Your
Personal Data that We have collected. Once We receive and confirm a verifiable
consumer request from You, We will stop selling or sharing Your Personal Data.
To exercise Your right to opt-out, please contact Us.

The Service Providers We partner with, including for example
our analytics or advertising partners, may use technology on Our Website or Service
that sells or shares Personal Data as defined by the CCPA. If you wish to opt
out of the use of Your Personal Data for interest-based advertising purposes
and these potential sales or sharing as defined under the CCPA, you may do so
by following the instructions below.

Please note that any opt out is specific to the browser You
use. You may need to opt out on every browser that You use.

Website

You can opt out of receiving ads that are personalized as
served by Our Service Providers by following our instructions presented on the
Service:

The NAI's opt-out platform: http://www.networkadvertising.org/choices/

The EDAA's opt-out platform http://www.youronlinechoices.com/

The DAA's opt-out platform: http://optout.aboutads.info/?c=2&lang=EN

The opt out will place a Cookie on Your computer that is
unique to the browser You use to opt out. If you change browsers or delete the Cookies
saved by your browser, You will need to opt out again.

Mobile Devices

Your mobile device may give You the ability to opt out of
the use of information about the apps You use in order to serve You ads that
are targeted to Your interests:

•Opt out of Interest-Based Ads• or •Opt out of Ads
Personalization• on Android devices

•Limit Ad Tracking• on iOS devices

You can also stop the collection of location information
from Your mobile device by changing the preferences on Your mobile device.

•Do Not Track• Policy as Required by California Online
Privacy Protection Act (CalOPPA)

Our Website and Service do not respond to Do Not Track
signals.

However, some third party websites do keep track of Your
browsing activities. If You are visiting such websites, You can set Your
preferences in Your web browser to inform websites that You do not want to be
tracked. You can enable or disable DNT by visiting the preferences or settings
page of Your web browser.

Children•s Privacy

Our Website and Service do not address anyone under the age
of 13. We do not knowingly collect Personal Data from anyone under the age of
13. If You are a parent or guardian and You are aware that Your child has
provided Us with Personal Data, please contact Us. If We become aware that We
have collected Personal Data from anyone under the age of 13 without verification
of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for
processing Your Personal Data and Your country requires consent from a parent,
We may require Your parent's consent before We collect and use that Personal
Data.

Your California Privacy Rights (California's Shine the Light
law)

Under California Civil Code Section 1798 (California's Shine
the Light law), California residents with an established business relationship
with Us can request information once a year about sharing their Personal Data
with third parties for the third parties' direct marketing purposes.

If you would like to request more information under the
California Shine the Light law, and if You are a California resident, You can
contact Us using the contact information provided below.

California Privacy Rights for Minor Users (California
Business and Professions Code Section 22581)

California Business and Professions Code Section 22581
allows California residents under the age of 18 who are registered users of
online sites, services, or applications to request and obtain removal of
content or information they have publicly posted.

To request removal of such data, and if You are a California
resident, You can contact Us using the contact information provided below, and
include the email address associated with Your account.

Be aware that Your request does not guarantee complete or
comprehensive removal of content or information posted online and that the law
may not permit or require removal in certain circumstances.

Other State Privacy Rights

Colorado, Connecticut, Virginia, Utah, and Montana
(effective October 2024) each provide their state residents with rights to:

Confirm whether we process their personal information

Access and delete certain personal information

Data portability

Opt-out of personal data processing for targeted advertising and
sales.

Colorado, Connecticut, Virginia, and Montana (effective
October 2024) also provide their state residents with rights to:

Correct inaccuracies in their personal information, taking into
account the information•s nature processing purpose.

Opt-out of profiling in furtherance of decisions that produce
legal or similarly significant effects.

Nevada provides its residents with a limited right to
opt-out of certain personal information sales.

To exercise any of these rights please contact Us.

 

Links to Other Websites

Our Website and Service may contain links to other websites
that are not operated by Us. If You click on a third-party link, You will be
directed to that third party's site. We strongly advise You to review the
Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the
content, privacy policies or practices of any third-party sites or services, or
Your use of any such third-party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will
notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on
Our Website or Service, prior to the change in Our Privacy Policy becoming
effective and update the "Last updated" date at the top of this
Privacy Policy.

You are advised to review this Privacy Policy periodically
for any changes. Changes to this Privacy Policy are effective when they are
posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can
contact us:

By email: [email protected]

By mail: 544 Chestnut Street, Chattanooga, TN 37402, United
States Attn: Corporate Director of Digital Services

By phone: (877) 762-7563